There is no formula to a perfect startup.

Business instincts should flag up stop/start signs during startup.

Business instincts should flag up stop/start signs during startup.

Instinct is every entrepreneur’s greatest asset.

Starting up a business as daunting as it is could be ridiculously easier if entrepreneurs learn to trust their instincts.

The rigours of bringing a product or idea to market is enough to dissuade the weak-minded – company formation, idea protection (patenting, trademarking etc) marketing, promotion, finding investors or loans are just some of the processes entrepreneurs have to go through.

There are several books, articles, blogs that will tell you the perfect way to bringing your product to market and while some of them might be right, the average entrepreneur always look to consult with some sort of consultant or the other during startup.

The trouble is that the biggest and the best business consultant reside in us all; that is our instincts. Never discount your instinct in business. Your instincts tell you if your idea is simply an idea, if it will be accepted by consumers, if its viable and if to put an end to it all if it’s haemorrhaging.

Startup success vary from person to person; the most successful startups have a few things in common but the biggest trait of successful entrepreneurs with successful startups is self-belief, which is a form of instincts.

There is nothing wrong with consulting with specialists during the process of starting up, but first and foremost, you must listen to your instincts. That is your greatest asset.

Kole Obasa

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