Advertising tactics – Coca Cola v Pepsi. Pic courtesy:beawaremarketingiseverwhere.wordpress.com
Controversial Advertising Tactics Included.
“The person who stops advertising to save money is the person who stops the clock to save time”
Ok, so you have launched your start up business, you have a shop or built a website or run a small business (like DiamantePro) and your business is in full flow. Now what? You need to market it right? Or if you already do, what strategies (or tactics do you use)?
Efficient marketing is one of the most fundamental aspects of a business for so many reasons. Putting your products out there in the marketplace is no longer enough these days, you need to be able to constantly encourage customers to buy them. One of the best ways to do this is by speaking a marketing language called advertising. I have always maintained that constant marketing is the most powerful tool in the arsenal of any entrepreneur; because with marketing, you can always position yourself or your business in every potential customer’s mind. With advertising (properly) you can hardly lose.
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