The day Mark Zuckerberg visited Nigeria.

Mark Zuckerberg addressing techpreneurs . That shirt had its own following. Pic courtesy: techcabal.com

Mark Zuckerberg addressing techpreneurs . That shirt had its own following. Pic courtesy: techcabal.com

He saunters into the room with a bit of anxiety, not knowing the type of reception he’ll get. He needed not to have worried, for when Mark Zuckerberg walked in, everybody would lap up everything he does AND says. Indeed in this instance, he was the King walking into court to address his subjects.

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A retail business

Retail business. Picture from: citytour.porhomme.com

Retail Business Advice.

We’ve all thought about it, a few have tried, many have failed.
Most of us have dreamt at some time of chucking in the job to start-up our own business. And often that dream takes the form of setting up a shop. It seems as though there is a shop for everything, and a lucrative niche to suit every potential shop owner. What’s more, you can be your own boss and move out of the city to a country town. It might be hard work, but for your own ends.
According to government records, there are now more new start-ups in retail than in any other sector, and perhaps surprisingly for a nation that had long regarded shop keeping as rather an inferior profession, a quarter of those taking the plunge come from managerial or professional ranks.
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Linda Ikeji - Businesswoman & Entrepreneur

Linda Ikeji – Businesswoman & Entrepreneur

5 Things Entrepreneurs Can Learn From Linda Ikeji

All I ever did was supply a demand that was very popular – Al Capone

Today, I will be profiling another blogger. What has that got to do with business or entrepreneurship you ask? A lot, just wait till I bring this round. One of the most popular bloggers in the world today is Linda Ikeji; a Nigerian wordsmith who has scaled all kinds of frontiers. Depending on the source, Linda Ikeji’s net worth is anywhere between $10 – $16 Million and lives in a $6 Million mansion; not bad for a blogger huh? Linda Ikeji blogs mostly about the Nigerian/African entertainment scene with an infusion of political and social commentary. If there is anything Linda loves more than anything else, it is controversy and she courts it at every single turn, consciously or subconsciously.

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Madonna and her strategies.

Madonna has used these strategies to her advantage over the years. Pic courtesy : serving joy.com

How We Can All Learn From Madonna

“I became an overachiever to get approval from the world” – Madonna

At a seminar last week, the question of Madonna popped up. The discussion centred around how this mega star has remained relevant since the 80s, how she brilliantly diversified and managed to keep her brand alive along the way. Of course the scenario was centred around business although in this case, Madonna the brand can more or less be likened to any successful business enterprise.

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Marketing tactics - www.thiskoleobasa.com

Advertising tactics – Coca Cola v Pepsi. Pic courtesy:beawaremarketingiseverwhere.wordpress.com

Controversial Advertising Tactics Included. 

“The person who stops advertising to save money is the person who stops the clock to save time”

Ok, so you have launched your start up business, you have a shop or built a website or run a small business (like DiamantePro) and your business is in full flow. Now what? You need to market it right? Or if you already do, what strategies (or tactics do you use)?

Efficient marketing is one of the most fundamental aspects of a business for so many reasons. Putting your products out there in the marketplace is no longer enough these days, you need to be able to constantly encourage customers to buy them.  One of the best ways to do this is by speaking a marketing language called advertising.  I have always maintained that constant marketing is the most powerful tool in the arsenal of any entrepreneur; because with marketing, you can always position yourself or your business in every potential customer’s mind. With advertising (properly) you can hardly lose.

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Social media for your business.

Use social media for your business. Pic: www.vandelaydesign.ccom

Here’s how to let social media serve you.

“Social media is the ultimate equaliser. It gives a voice and a platform to anyone willing to engage” – Amy Jo Martin

Having a few social media accounts is not just trendy these days, its more or less a necessity. The phenomenon has basically overtaken us all with practically half the world subscribing to one social media account or the other. The brilliant creators behind these social networking services intended their users to primarily connect with other users on other sites and then leave room for other types of usage.

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The Entrepreneurs Club with Jackie Mellor

The Entrepreneurs Club with Jackie Mellor

The Entrepreneurs Club – Episode 2

“There is no failure, there is just learning, and learning is good” – Jackie Mellor

It was another very interesting episode of The Entrepreneurs Club with Jackie Mellor an amazing Photographer/Entrepreneur based in Essex. Jackie came across very bright and knowledgeable about business.

In this series, I asked Jackie questions pertaining to Entrepreneurship issues encountered constantly by business owners and how she has been able to learn and deal with them as she progressed in her business journey. As a photographer, Jackie has been able to combine her natural creativity with running a busy which is challenging in its own right.  I certainly learnt a lot from our interview and I hope you do too.

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We sometimes forget to listen.

It is wise to listen – Picture:silverbirchpress.wordpress.com

Listening is more than an art, it is wisdom, Listen

“When people talk, listen completely. Most people never listen.” – Ernest Hemingway.

We once lived in an age where business owners held a steady course of action, and thrived through maintaining the status quo. In our day and age, entrepreneurs and business owners are more intelligent and more competitive; ground-breaking innovations happen every day in our lives and these come from more than just one leader. If we trust only the capacity of one amazing brain, then we are still forgetting seven billion human beings who may be equally as capable at innovating.

“Most of the successful people I’ve known are the ones who do more listening than talking.” – Bernard Baruch.

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The Entrepreneurs Club

The Entrepreneurs Club

If the banks don’t want to know, approach Venture Capitalists, but never give up” -V. Karri

The Entrepreneurs Club – Episode 1 part 2

This is the second part of my interview with Vijaya Karri. In the first part, Mrs Karri took us back to when she started out in business and the difficulties she faced as a person of colour. In this 2nd instalment I asked questions about funding for aspiring business owners, government support (or the lack of it) and many more questions of interest. Her expensive knowledge of business is quite clear in this video and you can tell her success is by no fluke by any means..

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Entrepreneur vs Businessman Attribution: auto conversion.net

Entrepreneur vs Businessman Attribution: auto conversion.net

The Difference Between An Entrepreneur And A Businessman.

“All Entrepreneurs are businessmen, but not all businessmen are entrepreneurs” – T Tom Jones

Ipswich harbour was the location, waterfront building was the setting. Here, two intellectuals engaged in an argument about the difference between a businessman and an entrepreneur. One is adamant there are little or no differences while the other one put a good case forward about the fundamental differences between the two. It was interesting to hear both sides of the argument but from past experience, I  knew there were differences.

I am sure you are familiar with both entities but have you ever wondered if there are any differences (if any) between a businessman and an entrepreneur? You will be forgiven if you believe there are no differences and that both actually mean the same thing. Believe it or not, there are some differences.

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