Business

Google CEO Sundar Pichai announcing YouTube Go at Google for Nigeria event in Lagos. (Photo Credit: CNN / Google Africa Blog)

Google CEO Sundar Pichai announcing YouTube Go at Google for Nigeria event in Lagos. (Photo Credit: CNN / Google Africa Blog)

On his first ever trip to Nigeria, Google boss, Sundar Pichaj announced YouTube Go, which allows Nigerians to preview and save YouTube videos, in a series of products for the country.

As reported by CNN, Nigeria, with about 93m mobile internet users often experience slow internet as well as high cost of data. With YouTube Go, YouTube users can now download video content in different resolutions to be watched later without internet connection. This makes Nigeria the 2nd country after India to have the YouTube Go capability.

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Handmade Jewellery by Kits Pearls

Handmade Jewellery by Kits Pearls. Pic courtesy lfkphotografix

The prevailing fashion these days is handmade jewellery according to this innovative entrepreneur.

In the past few years, handmade jewellery has made a major comeback and it seems the uniqueness is not going away anytime soon. Wearing handmade jewellery, especially those made from pearls signify class, wealth and luxury. And they can be yours at an affordable price.

Yesterday I interviewed Ojoye Yewande Oluwakemi, a young entrepreneur – Owner and Creative Director of House of Kits Pearlsa Lagos based handmade jewellery and accessories outfit. Chatting with Ojoye, it was impossible to ignore her passion and when I saw her collection, it was impossible to ignore her creativity, flair and talent. At a point I begged her to take all my money.

See excerpts of the interview below:

How did you come about the name House of Kits?

The name ‘KITS’ was formed by combining the first letter of the names of my siblings and I. (Kemi, Iyanu, Tosin and Samuel) was how I came up with the name Kits. Later, when the vision of my beads journey became clearer, I needed a unique brand name that would differentiate me from other sellers of popular crafts and beads. So, I came across pearls beads by accident and decided to add ‘Pearls’ to the name ‘Kits.’ But when I wanted to register Kits Pearls, I was told it wasn’t available and because I loved the ring of the name and didn’t want to lose it, I settled for House of Kits Pearls. 

What materials do you use for your handmade jewellery?

Generally, I use pearls, crystal beads, stone beads, coral beads, gemstones etc.

Handmade Jewellery design from House of Kits Pearls.

Handmade Jewellery design from House of Kits Pearls. Pic courtesy: lfkfotografix

Enlighten me please, what is the usage of handmade jewellery these days? Is it casual or formal?

I create the beaded designs to be worn on any outfit and occasion to be honest. They can be worn in casual, corporate and even wedding settings on wedding dresses. Also, they are not exclusive to traditional African attires, they can be worn with anything.

How trendy are your jewellery compared to traditional machine-made, mass-produced ones I can purchase in shops like gold, silver and platinum?

Handmade Jewellery is prevailing fashion now or ‘in vogue’ as Nigerians will call it. This could be due to their prices. There is always a piece of jewellery to suit every pocket. They are so popular that even celebrities like Katherine Marie Heigl, Kate Middleton and Audrey Hepburn adorn them. African celebrities especially Nigerian ones also love them. Stars like Tara Durotoye, Pastor Evelyn Paul and Nkechi Harry Ngonadi love them.

Handmade Jewellery. How this entrepreneur made them popular.

Handmade Jewellery. How this entrepreneur made them popular. Pic courtesy: House of Kits Pearls | Aramipo

When I hear the word pearls or even handmade jewellery, I immediately think they are made for females only. Is this true?

No not at all. They are unisex. There are items for male and female, young and old. We can even make bespoke designs if you require.

What is the price range of your items?

It differs. I determine the price range from the kind of style, type of materials used and the man-hours needed to make them. But like I said earlier, there is flexibility in the price structure and there is always a piece of jewellery that suits every pocket, from the very cheap to the very expensive.

House of Kits designs. Pic Courtesy: ifkphotografix

House of Kits designs. Pic Courtesy: lfkphotografix

How long is the process of making these jewellery?

It all depends on the design. Sometimes a day or two, but sometimes it takes weeks for really complicated designs.

How can your product be found and bought?

At the moment, we are working on a comprehensive website as we don’t have one yet. However, while we wait for our website development to be completed we can be contacted via our Facebook page – House of Kits Pearls. We update our latest designs there daily. You can also find us on Instagram. Our handle is House_of_kitspearlsWe can be contacted via phone on 08132940787 and via email on HouseofKitspearls@gmail.com. So please contact us and buy our jewellery, I can promise they are lovingly made and each design will be unique to you.

Kole Obasa

 

Triangle Direct Media are experts of online marketing .

TDM are experts of online marketing .

Triangle Direct Media

Another small business that has caught my attention this time is Triangle Direct Media.  Based out of North Carolina, this outfit has mastered the art of SEO (Search Engine Optimisation) and online marketing.  Ask any modern business and they’ll tell you the importance of reaching potential customers using social media and Google. The guys at TDM are experts at influencing client’s rankings and visibility in cyberspace. There’s nothing like leaving your company’s visibility in capable hands; and they are capable.

Well known, well sought, well-respected, today’s small business making waves is TDM.

Kole Obasa

Nigeria business scene

Which business will work in Nigeria?. Pic by: wealthresult.com

Businesses that actually work in Nigeria

Nigeria (and Africa) is endowed with thousands of business possibilities and opportunities. Despite this reality, a lot of people want to be sure before they take their chances.
Truth be told, there’s no single formula that assures success in business, but there are some rules you can follow. And in this article, I’ll share with you businesses that have the best potential of increasing your chances of success.

The first type is a cashflow business. It’s about selling a product or service that’s already existing (and selling) in the market place. With this type of business, it’s possible to start making money almost immediately because there’s already an established demand and market for the product or service. Food, beauty products, housing, education, retail and other ‘essential’ products and services are just a few categories of cashflow businesses, and there are thousands of entrepreneurs who have built successful cashflow businesses.

But beware, while cashflow businesses have a high potential to succeed, factors like strong competitionpoor access to market and saturated (or falling) demand are some of the biggest obstacles you may face. So, be sure to do your homework well.

The second type of businesses that work well in Nigeria are disruptive businesses. These are businesses that create new products that serve the needs of customers, and they change the market in interesting ways. They almost always change the game. A typical example is the introduction of mobile telephony in Nigeria in 2001 where MTN and ECONET disrupted the business of telephony.

More recently, we had Konga and Jumia. They introduced a new, easy and convenient way for people to buy things they need online. Jobberman is another disruptive business. It revolutionized the way people find jobs, and how companies can target and recruit the right kind of talent.

While disruptive businesses have a good potential to be lucrative and face very little competition, they take time to build and grow, and often have a higher risk of failure than cashflow businesses. And that’s because nothing like it exists in the market and it could take some time before consumers are aware of it. But when they take off, they can become very successful.

So, there they are. Whatever industry or market you’re interested in, you should consider your options and weigh them carefully.

O.K

Where is my Mayor of London Prize?

The new Mayor of London - Sadiq Khan

The new Mayor of London – Sadiq Khan – Pic courtesy jantakareporter.com

One of my favourite stand-up comedians of all time (Chris Rock) once said the Black Community in America were so jubilant when O.J Simpson was acquitted for conspiring to kill his wife so much so that one would think there was a price attached to the acquittal. In his words: “Everyday, I look in the mail box for my O.J price; NOTHING!”

It appears to be the same with people of minority in the city of London. So we have a new Mayor in London, and he’s muslim of Pakistani heritage. We Won! But what did we win? The only thing muslims from all over the world see right now is that a muslim is the CHIEF EXECUTIVE OF ONE OF THE MOST PRESTIGIOUS, MOST POWERFUL CITIES IN THE WORLD – the Mayor of London.  All of a sudden, some parts of the country are seeing Sadiq Khan as ‘the new Obama’. I wouldn’t go that far people, for we might be sorely disappointed in the long run.

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A retail business

Retail business. Picture from: citytour.porhomme.com

Retail Business Advice.

We’ve all thought about it, a few have tried, many have failed.
Most of us have dreamt at some time of chucking in the job to start-up our own business. And often that dream takes the form of setting up a shop. It seems as though there is a shop for everything, and a lucrative niche to suit every potential shop owner. What’s more, you can be your own boss and move out of the city to a country town. It might be hard work, but for your own ends.
According to government records, there are now more new start-ups in retail than in any other sector, and perhaps surprisingly for a nation that had long regarded shop keeping as rather an inferior profession, a quarter of those taking the plunge come from managerial or professional ranks.
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Linda Ikeji - Businesswoman & Entrepreneur

Linda Ikeji – Businesswoman & Entrepreneur

5 Things Entrepreneurs Can Learn From Linda Ikeji

All I ever did was supply a demand that was very popular – Al Capone

Today, I will be profiling another blogger. What has that got to do with business or entrepreneurship you ask? A lot, just wait till I bring this round. One of the most popular bloggers in the world today is Linda Ikeji; a Nigerian wordsmith who has scaled all kinds of frontiers. Depending on the source, Linda Ikeji’s net worth is anywhere between $10 – $16 Million and lives in a $6 Million mansion; not bad for a blogger huh? Linda Ikeji blogs mostly about the Nigerian/African entertainment scene with an infusion of political and social commentary. If there is anything Linda loves more than anything else, it is controversy and she courts it at every single turn, consciously or subconsciously.

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Madonna and her strategies.

Madonna has used these strategies to her advantage over the years. Pic courtesy : serving joy.com

How We Can All Learn From Madonna

“I became an overachiever to get approval from the world” – Madonna

At a seminar last week, the question of Madonna popped up. The discussion centred around how this mega star has remained relevant since the 80s, how she brilliantly diversified and managed to keep her brand alive along the way. Of course the scenario was centred around business although in this case, Madonna the brand can more or less be likened to any successful business enterprise.

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Marketing tactics - www.thiskoleobasa.com

Advertising tactics – Coca Cola v Pepsi. Pic courtesy:beawaremarketingiseverwhere.wordpress.com

Controversial Advertising Tactics Included. 

“The person who stops advertising to save money is the person who stops the clock to save time”

Ok, so you have launched your start up business, you have a shop or built a website or run a small business (like DiamantePro) and your business is in full flow. Now what? You need to market it right? Or if you already do, what strategies (or tactics do you use)?

Efficient marketing is one of the most fundamental aspects of a business for so many reasons. Putting your products out there in the marketplace is no longer enough these days, you need to be able to constantly encourage customers to buy them.  One of the best ways to do this is by speaking a marketing language called advertising.  I have always maintained that constant marketing is the most powerful tool in the arsenal of any entrepreneur; because with marketing, you can always position yourself or your business in every potential customer’s mind. With advertising (properly) you can hardly lose.

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Social media for your business.

Use social media for your business. Pic: www.vandelaydesign.ccom

Here’s how to let social media serve you.

“Social media is the ultimate equaliser. It gives a voice and a platform to anyone willing to engage” – Amy Jo Martin

Having a few social media accounts is not just trendy these days, its more or less a necessity. The phenomenon has basically overtaken us all with practically half the world subscribing to one social media account or the other. The brilliant creators behind these social networking services intended their users to primarily connect with other users on other sites and then leave room for other types of usage.

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