Brand Marketing

Handmade Jewellery by Kits Pearls

Handmade Jewellery by Kits Pearls. Pic courtesy lfkphotografix

The prevailing fashion these days is handmade jewellery according to this innovative entrepreneur.

In the past few years, handmade jewellery has made a major comeback and it seems the uniqueness is not going away anytime soon. Wearing handmade jewellery, especially those made from pearls signify class, wealth and luxury. And they can be yours at an affordable price.

Yesterday I interviewed Ojoye Yewande Oluwakemi, a young entrepreneur – Owner and Creative Director of House of Kits Pearlsa Lagos based handmade jewellery and accessories outfit. Chatting with Ojoye, it was impossible to ignore her passion and when I saw her collection, it was impossible to ignore her creativity, flair and talent. At a point I begged her to take all my money.

See excerpts of the interview below:

How did you come about the name House of Kits?

The name ‘KITS’ was formed by combining the first letter of the names of my siblings and I. (Kemi, Iyanu, Tosin and Samuel) was how I came up with the name Kits. Later, when the vision of my beads journey became clearer, I needed a unique brand name that would differentiate me from other sellers of popular crafts and beads. So, I came across pearls beads by accident and decided to add ‘Pearls’ to the name ‘Kits.’ But when I wanted to register Kits Pearls, I was told it wasn’t available and because I loved the ring of the name and didn’t want to lose it, I settled for House of Kits Pearls. 

What materials do you use for your handmade jewellery?

Generally, I use pearls, crystal beads, stone beads, coral beads, gemstones etc.

Handmade Jewellery design from House of Kits Pearls.

Handmade Jewellery design from House of Kits Pearls. Pic courtesy: lfkfotografix

Enlighten me please, what is the usage of handmade jewellery these days? Is it casual or formal?

I create the beaded designs to be worn on any outfit and occasion to be honest. They can be worn in casual, corporate and even wedding settings on wedding dresses. Also, they are not exclusive to traditional African attires, they can be worn with anything.

How trendy are your jewellery compared to traditional machine-made, mass-produced ones I can purchase in shops like gold, silver and platinum?

Handmade Jewellery is prevailing fashion now or ‘in vogue’ as Nigerians will call it. This could be due to their prices. There is always a piece of jewellery to suit every pocket. They are so popular that even celebrities like Katherine Marie Heigl, Kate Middleton and Audrey Hepburn adorn them. African celebrities especially Nigerian ones also love them. Stars like Tara Durotoye, Pastor Evelyn Paul and Nkechi Harry Ngonadi love them.

Handmade Jewellery. How this entrepreneur made them popular.

Handmade Jewellery. How this entrepreneur made them popular. Pic courtesy: House of Kits Pearls | Aramipo

When I hear the word pearls or even handmade jewellery, I immediately think they are made for females only. Is this true?

No not at all. They are unisex. There are items for male and female, young and old. We can even make bespoke designs if you require.

What is the price range of your items?

It differs. I determine the price range from the kind of style, type of materials used and the man-hours needed to make them. But like I said earlier, there is flexibility in the price structure and there is always a piece of jewellery that suits every pocket, from the very cheap to the very expensive.

House of Kits designs. Pic Courtesy: ifkphotografix

House of Kits designs. Pic Courtesy: lfkphotografix

How long is the process of making these jewellery?

It all depends on the design. Sometimes a day or two, but sometimes it takes weeks for really complicated designs.

How can your product be found and bought?

At the moment, we are working on a comprehensive website as we don’t have one yet. However, while we wait for our website development to be completed we can be contacted via our Facebook page – House of Kits Pearls. We update our latest designs there daily. You can also find us on Instagram. Our handle is House_of_kitspearlsWe can be contacted via phone on 08132940787 and via email on So please contact us and buy our jewellery, I can promise they are lovingly made and each design will be unique to you.

Kole Obasa


FirstSite Colchester tranquil interior. Pic Courtesy FirstSite.

FirstSite Colchester tranquil interior. Pic Courtesy FirstSite.

Firstsite Colchester Is Colchester’s Open Secret.

You’ve all been to Firstsite Colchester right? No? well, I’m not surprised. The other day, I was trying to hook up with a friend when I texted him to meet me at Firstsite. He replied saying he didn’t know where Firstsite was.

The first time I visited Firstsite was completely by accident too. It was on one of those days I needed to kill time and it wasn’t going to be in any of the overcrowded public places. I needed something else. So I drove around a little and spotted it…Colchester’s answer to Tate.

A few days later, my friend called me and described his experience of visiting the place. “Its fantastic,” I think he said amidst excitable rants. That’s actually the best way to describe the place… Fantastic. So why not write a post about this fantastic place right?

Here are 3(and half) reasons why you should visit Firstsite Colchester. Read Full Article

Triangle Direct Media are experts of online marketing .

TDM are experts of online marketing .

Triangle Direct Media

Another small business that has caught my attention this time is Triangle Direct Media.  Based out of North Carolina, this outfit has mastered the art of SEO (Search Engine Optimisation) and online marketing.  Ask any modern business and they’ll tell you the importance of reaching potential customers using social media and Google. The guys at TDM are experts at influencing client’s rankings and visibility in cyberspace. There’s nothing like leaving your company’s visibility in capable hands; and they are capable.

Well known, well sought, well-respected, today’s small business making waves is TDM.

Kole Obasa

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Ok, so you have launched your start up business, you have a shop or built a website or run a small business (like DiamantePro) and your business is in full flow. Now what? You need to market it right? Or if you already do, what strategies (or tactics do you use)?

Efficient marketing is one of the most fundamental aspects of a business for so many reasons. Putting your products out there in the marketplace is no longer enough these days, you need to be able to constantly encourage customers to buy them.  One of the best ways to do this is by speaking a marketing language called advertising.  I have always maintained that constant marketing is the most powerful tool in the arsenal of any entrepreneur; because with marketing, you can always position yourself or your business in every potential customer’s mind. With advertising (properly) you can hardly lose.

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