Entrepreneurship

Entrepreneurship in Nigeria. Pic courtesy of: opinionnigeria.com

Entrepreneurship in Nigeria. Pic courtesy of: opinionnigeria.com

Do we need more entrepreneurs in Nigeria?

Nigerians love to celebrate entrepreneurship, and rightly so. It is entrepreneurs that build the little businesses which, if conditions permit, go on to become huge conglomerates, employing thousands. In the United States, small businesses (businesses started by entrepreneurs), employ more than 80% of the working population. Ergo, entrepreneurs are in their own little way, the backbone of the society.

But at the same time, too much of everything is bad, and too much of entrepreneurship, in its own way, can also be, not a very good thing. Too much entrepreneurship can be an indicator that all is not well in the environment where all those entrepreneurs originate from.

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Other businesses will suffer the same fate as BHS if…

Another one bites the dust. BHS in serious trouble. Picture:getreading.co.uk

Another one bites the dust. BHS in serious trouble. Picture: getreading.co.uk

Back in the day, I use to own a nice collarless shirt which I got as a gift from my Aunty. It was one of those shirts you use ‘forever’; I think I had to give it away to charity in the end. BHS, where that shirt was gotten was one of my favourite high street shops, but according to reports that came out yesterday it has gone into ‘administration’. In simpler terms, BHS can no longer afford to pay its debt, its staff and other obligatory payments and has now been taken over by a court appointed administrator who will be tasked with finding either a BUYER or call for the company to be completely DISSOLVED. Whatever the case, when a company goes into administration, it only means one thing – it marks the beginning of the end of the business.

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A retail business

Retail business. Picture from: citytour.porhomme.com

Retail Business Advice.

We’ve all thought about it, a few have tried, many have failed.
Most of us have dreamt at some time of chucking in the job to start-up our own business. And often that dream takes the form of setting up a shop. It seems as though there is a shop for everything, and a lucrative niche to suit every potential shop owner. What’s more, you can be your own boss and move out of the city to a country town. It might be hard work, but for your own ends.
According to government records, there are now more new start-ups in retail than in any other sector, and perhaps surprisingly for a nation that had long regarded shop keeping as rather an inferior profession, a quarter of those taking the plunge come from managerial or professional ranks.
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Linda Ikeji - Businesswoman & Entrepreneur

Linda Ikeji – Businesswoman & Entrepreneur

5 Things Entrepreneurs Can Learn From Linda Ikeji

All I ever did was supply a demand that was very popular – Al Capone

Today, I will be profiling another blogger. What has that got to do with business or entrepreneurship you ask? A lot, just wait till I bring this round. One of the most popular bloggers in the world today is Linda Ikeji; a Nigerian wordsmith who has scaled all kinds of frontiers. Depending on the source, Linda Ikeji’s net worth is anywhere between $10 – $16 Million and lives in a $6 Million mansion; not bad for a blogger huh? Linda Ikeji blogs mostly about the Nigerian/African entertainment scene with an infusion of political and social commentary. If there is anything Linda loves more than anything else, it is controversy and she courts it at every single turn, consciously or subconsciously.

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Madonna and her strategies.

Madonna has used these strategies to her advantage over the years. Pic courtesy : serving joy.com

How We Can All Learn From Madonna

“I became an overachiever to get approval from the world” – Madonna

At a seminar last week, the question of Madonna popped up. The discussion centred around how this mega star has remained relevant since the 80s, how she brilliantly diversified and managed to keep her brand alive along the way. Of course the scenario was centred around business although in this case, Madonna the brand can more or less be likened to any successful business enterprise.

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Small businesses

How can the government help small business owners? Image courtesy: Cassiebushell.com

Essential help small businesses need right now.

If you live in Europe, or in America, it can be tempting to assume that government policies in these countries favour small businesses and that barriers to starting a business in any of these countries are practically non-existent. The truth is that though there are scores of government-run small business and entrepreneurship support programs, accessing them can prove to be a nightmare. Because of this, what difference does living in Europe or America make to aspiring business owners living in other parts of the world? Small businesses contribute up to 50% of some countries’ economies, but yet I wonder why their governments are not doing enough to ease the challenges of starting and sustaining a business.

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Marketing tactics - www.thiskoleobasa.com

Advertising tactics – Coca Cola v Pepsi. Pic courtesy:beawaremarketingiseverwhere.wordpress.com

Controversial Advertising Tactics Included. 

“The person who stops advertising to save money is the person who stops the clock to save time”

Ok, so you have launched your start up business, you have a shop or built a website or run a small business (like DiamantePro) and your business is in full flow. Now what? You need to market it right? Or if you already do, what strategies (or tactics do you use)?

Efficient marketing is one of the most fundamental aspects of a business for so many reasons. Putting your products out there in the marketplace is no longer enough these days, you need to be able to constantly encourage customers to buy them.  One of the best ways to do this is by speaking a marketing language called advertising.  I have always maintained that constant marketing is the most powerful tool in the arsenal of any entrepreneur; because with marketing, you can always position yourself or your business in every potential customer’s mind. With advertising (properly) you can hardly lose.

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Social media for your business.

Use social media for your business. Pic: www.vandelaydesign.ccom

Here’s how to let social media serve you.

“Social media is the ultimate equaliser. It gives a voice and a platform to anyone willing to engage” – Amy Jo Martin

Having a few social media accounts is not just trendy these days, its more or less a necessity. The phenomenon has basically overtaken us all with practically half the world subscribing to one social media account or the other. The brilliant creators behind these social networking services intended their users to primarily connect with other users on other sites and then leave room for other types of usage.

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The Entrepreneurs Club with Jackie Mellor

The Entrepreneurs Club with Jackie Mellor

The Entrepreneurs Club – Episode 2

“There is no failure, there is just learning, and learning is good” – Jackie Mellor

It was another very interesting episode of The Entrepreneurs Club with Jackie Mellor an amazing Photographer/Entrepreneur based in Essex. Jackie came across very bright and knowledgeable about business.

In this series, I asked Jackie questions pertaining to Entrepreneurship issues encountered constantly by business owners and how she has been able to learn and deal with them as she progressed in her business journey. As a photographer, Jackie has been able to combine her natural creativity with running a busy which is challenging in its own right.  I certainly learnt a lot from our interview and I hope you do too.

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We sometimes forget to listen.

It is wise to listen – Picture:silverbirchpress.wordpress.com

Listening is more than an art, it is wisdom, Listen

“When people talk, listen completely. Most people never listen.” – Ernest Hemingway.

We once lived in an age where business owners held a steady course of action, and thrived through maintaining the status quo. In our day and age, entrepreneurs and business owners are more intelligent and more competitive; ground-breaking innovations happen every day in our lives and these come from more than just one leader. If we trust only the capacity of one amazing brain, then we are still forgetting seven billion human beings who may be equally as capable at innovating.

“Most of the successful people I’ve known are the ones who do more listening than talking.” – Bernard Baruch.

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